Frequently Asked Questions
Trackback is built by the team behind Rightlander. For years we've worked with advertisers, networks and affiliate partners to monitor promotion, manage compliance risk and understand partner behaviour. These answers explain what Trackback does, how it fits alongside your existing tools, and how we help smaller teams get clarity without enterprise complexity.
What is Trackback and who is it for?
Trackback is an affiliate program monitoring and intelligence platform built for small-to-mid-size affiliate teams. It shows you where your affiliate clicks come from, how your brand appears on social, and scores your partners across quality, risk and stability — all without enterprise complexity.
How is this different from Google Analytics or affiliate networks?
Google Analytics shows you traffic. Affiliate networks show you conversions. Trackback shows you what's happening in between — how affiliates actually promote your brand, where risks are hiding, and which partners need attention. It complements your existing tools with a compliance and behavioural layer.
What is the Trackback snippet, and how does it work?
The Trackback snippet is a small piece of code you add to your website, similar to Google Analytics. It captures where your affiliate clicks originate, revealing traffic sources, sub-networks, and hidden routes that network reports don't show.
What types of compliance issues do you detect?
Trackback monitors 40+ signals across 6 risk categories including affiliate disclosure, privacy policy compliance, GDPR cookie consent, brand impersonation, malware/phishing, content quality, domain health, and more. Each signal is configurable to your priorities.
How do you identify high-traffic affiliate pages that don't promote my brand?
Trackback analyses traffic patterns and cross-references them with content analysis. If a partner is driving clicks but their site doesn't mention your brand, uses misleading claims, or redirects through suspicious routes, Trackback flags it in your health report.