A point of view on affiliate visibility, plus the answers to what people ask us most. Written by the team that builds Trackback.
FAQs
General
Trackback helps affiliate teams see what's really happening behind their clicks. Most teams can see conversions, but not what is driving them. That's where risk and opportunity sit.
Trackback gives you visibility into:
It helps teams understand partner behaviour, spot risks early and identify where growth is building. Trackback scans affiliate content across the web and social channels, surfacing actionable insights.
Analytics and network dashboards show you clicks and conversions. Trackback shows you what sits behind them. The sub-affiliates, undisclosed partners, social activity and promotional tactics those tools don't surface. It works alongside your existing tools, not instead of them.
Trackback is built for smaller affiliate teams who need visibility without enterprise complexity. In-house programmes, lean marketing teams and brands that want clarity without specialist resources.
Trackback is self-serve. You can connect your traffic data or share your partner list, referring domains and social profiles, and begin surfacing insights straight away. Structural insights build over your first 90 days.
Trackback works by listening to incoming traffic to your website. A lightweight piece of code is added to your site. When someone arrives via an affiliate link or referral source, Trackback captures information about where that click came from. This helps you to build a clearer picture of:
Our goal is to help affiliate teams understand the risks, the quality and the scale of the opportunity.
Trackback collects information about the sources behind your traffic. Referring domains, affiliate and social activity, and the signals needed to score each partner on quality, risk and stability. It focuses on understanding partner behaviour rather than identifying individual visitors.
Trackback uses a lightweight piece of code to understand where affiliate traffic comes from. It is designed to surface partner and traffic-source insight, not to profile individual users.
Trackback collects and scans traffic sources from over 70 countries ensuring that all insights are localised and nuanced appropriately.
That's still possible but please contact us prior to signing up to discuss the scope and scanning frequency which may affect the subscription. You can provide:
Trackback can still analyse and surface visibility, risk and opportunity insights from that information. Installing the code simply provides deeper traffic visibility over time.
You can cancel your Trackback subscription at any time. The cancellation will take effect when the current subscription period ends. If you have more than one subscription, each one will need to be cancelled independently.
Actions Dashboard
The Actions Dashboard pulls the key insights from across Trackback into one place, telling you what to focus on first, so you act on what matters rather than wading through reports.
Actions are prioritised by the quality, risk and stability signals behind each partner and traffic source, surfacing the most important items (critical alerts, risky domains and growth opportunities) at the top.
From new traffic sources and sub-networks to risky domains, off-brand promotion and emerging growth opportunities, Trackback turns the signals it detects into clear, actionable next steps.
Programme Health Check
The Programme Health Check scores each partner across quality, risk and stability indicators by analysing the domains behind your traffic sources, delivered as a clear weekly summary.
Trackback scans the domains and activity behind your traffic and scores them against around 40 indicators across six categories. You set which indicators matter most to your programme.
A clear Health Check summary lands in your inbox every week, with critical alerts surfaced in real time as they're detected.
Growth & Opportunity Discovery
Trackback surfaces the partners, placements and traffic sources where activity is building, so you can see where the next growth opportunity is hiding before competitors do.
Yes. You can tune the indicators and priorities so the opportunities Trackback surfaces reflect what matters most to your programme.
Social & Partner Visibility
Yes. Trackback gives you visibility into how affiliates promote your brand across social channels, alongside content sites and partner placements.
A growing share of affiliate promotion happens on social, where brands often have least visibility. Seeing that activity helps you spot off-brand messaging, unauthorised tactics and the placements genuinely driving interest.
Performance & Reporting
Performance Reports provide more detailed visibility into affiliate traffic and partner activity. They help teams drill deeper into:
But you don't need to read these unless you want to, as Trackback has pulled all the key insights into the action dashboard so you know where to focus your effort first.
Our POV
Network dashboards report partner-level performance. They don't report sub-affiliate behaviour. For most regulated operators in 2026, that's a visibility gap of around 40% of paid traffic. Here's why it's widened, what it looks like inside Trackback, and what affiliate teams are doing about it.
Read the full piece →Most affiliate teams can see performance at surface level. What they can't see: where traffic really comes from, what sits behind clicks, how the brand is promoted on social, which partners are introducing risk, and which activity is actually driving growth. That gap is where both risk and opportunity build.
Read more →Performance alone isn't enough anymore. Brands want to understand who is driving value, how the brand is being represented, where they are being exposed, and which partners deserve more investment. Visibility has become commercially important, not just operationally useful.
Read more →Trackback launches as a self-serve platform giving smaller affiliate teams the visibility larger teams take for granted. Surfacing sub-networks, social activity and partner behaviour behind partner clicks.
Read more →